My friend and fellow Austin vacationista, the fieldguidetomemphis,
notes that the Los Angeles City Council has recently voted to place a one-year moratorium on the construction of new fast food restaurants in a low-income part of South L.A. There has been a lot of commentary on the decision, much of it quite negative. A case in point is
William Saletan in Slate, who finds the moratorium downright un-American, insofar as it interferes with our sacred right to "free choice":
I assumed this idea would go nowhere because we Americans don't like government restrictions on what we eat. You can nag us. You can regulate what our kids eat in school. But you'll get our burgers when you pry them from our cold, dead hands.
How did the L.A. City Council get around this resistance? By spinning the moratorium as a way to create more food choices, not fewer. And by depicting poor people, like children, as less capable of free choice.Now, there are plenty of critical questions to ask about the moratorium: will it really increase the availability of healthy alternatives in South L.A.? Don't incentives need to be created for affordable, healthy restaurants and grocery stores and food vendors to come to low-income neighborhoods, rather than simply prohibiting additional fast food restaurants? Given that the moratorium only affects the construction of
new restaurants, and the landscape of South L.A. is already pockmarked with ubiquitous Jack-in-the-Boxes and Popeyes and Burger Kings, will it have any appreciable impact on the eating habits of residents? But Saletan's outrage at the paternalistic nanny state, regulating the "free choice" of its citizens to eat whatever crap they want to eat, takes a different (and rather more predictable) tack.
Ultimately, I think, Saletan's article speaks to the impoverished conception of "freedom" that conventional American ideology harbors. First, Saletan presumes that only the government is capable of interfering with the freedom of citizens, a typically American presumption that fails to recognize concentrations of private power, socioeconomic and geographic inequalities, and unregulated capitalism itself as potential barriers to individual freedom. The fact that liquor stores, pawn shops, loan sharks, and fast food restaurants systematically pray upon low-income neighborhoods never registers as a possible restriction on the "free choice" of residents, because we are incapable of seeing "private" business development as anything but the highest embodiment of freedom itself - the mythological utopia of the Free Market. Second, "free choice" is identified entirely with consumption. We are free provided the government does not interfere with our role as willing consumers. The ultimate expression of freedom is an American with his wallet open in a convenient store, choosing between six different brands of cereal and five different brands of toilet paper. Ask no questions about why these particular brands represent the full spectrum of choice. Just as we ask no questions about why "free choice" in one's dietary habits in South L.A. (or South Memphis) apparently means the freedom to choose between fifteen different McDonald's and twenty-two different Taco Bells. But there's something rather odd about a conception of freedom which sounds the warning bells of totalitarianism on behalf of the oppressed people of South L.A., where 75% of all restaurants are fast-food outlets, because their ability to eat another Big Mac at a brand new McDonald's may be temporarily suspended. Nobody in South L.A. who wants to eat a Big Mac will have the slightest difficulty finding one, before or after the moratorium takes effect - so whose freedom, really, are we defending? Third, and most revealingly, Saletan's conception of freedom is entirely passive (as befits a definition where freedom = consumption). The "free choice" of South Los Angelenos has nothing to do with shaping their neighborhood according to the desires and visions of residents themselves. It has nothing to do with making conscious decisions about available food options. It certainly has nothing whatsoever to do with residential mobility or the option to get
out of South L.A. if one feels trapped there. All it means is that residents should sit back passively while predatory mega-corporations develop their neighborhoods as they see fit, and then enjoy the resulting utopia of free choice as they choose between a Big Mac and a Bacon Ultimate Cheeseburger. God Bless America.
Saletan's paper-thin concept of freedom obviously has ramifications for Memphis. A popular Facebook group has recently emerged to
petition Trader Joe's to come to Memphis. In the past, we have been told that Tennessee's archaic laws regarding the sale of liquor in grocery stores would prevent a Trader Joe's from opening in Memphis, or anywhere else in the state of Tennessee. But this turns out to be an inadequate explanation, as
Trader Joe's is coming to Nashville. Why would Trader Joe's choose Nashville rather than Memphis as the site of a new TN store? One presumes it has something to do with "market research" - i.e. with a determination that Nashville offers a better demographic pool of future Trader Joe's customers. As we all know by now, Memphis is a spectacularly unhealthy city -
the most obese and
the most sedentary in the country. But this places us in a Catch 22 when we desire healthier eating options for Memphians - given our demographic profile, healthy restaurants and grocery stores have reason to be wary of Memphis as a potential customer base. So they stay away. And if they stay away, Memphians find the same old choices, and little incentive to change their eating habits. And so the mutual reinforcement continues. I'm not suggesting it's literally impossible to eat healthy food in Memphis. Only that it's more difficult in Memphis than in...well, Austin, for example. And more to the point, that our conventional understanding of freedom, as articulated by William Saletan, doesn't recognize this fact in any way as impeding upon the free choice of Memphians, because the decisions of corporations can only enhance the free choice of individuals, not restrict it, in our free market ideology. Memphis may never get a Trader Joe's, but that's OK, as long as the nanny state dares not prevent another KFC from coming to town.